cross stitch quilting
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Get Paid to Market your Real Estate Business
Written by: Marti Gossland
Lasting Impressions 2
Year after year, agent after agent throws thousands of dollars away on direct mail postcards that get 3% return at best. Many have thought, "There has to be a better way!"
They are right! There is a better way! How would you like to get paid for your marketing?
Parks and Recreation in most cities offer classes in just about everything you can possibly imagine, from photography to quilting, Kung Fu to cooking. Publicity for the classes is taken care of by the city and costs the instructor nothing. The instructor charges a fee for the class usually around $30 per student for anywhere from 4-10 hours of instruction. And can usually receive $2,000 - $3,000 a year for holding classes just once a week.
What better way to market your business? The city pays for the marketing and you get paid to teach people about buying a house. Hold classes on how to buy a house, what to do to improve the value of their house, how to shop for a mortgage, home improvements etc.
You become an expert in the eyes of your students, trust is built and everyone coming to your class is interested in real estate, they are thinking of buying or selling their home.
The trick is think of helping others not selling something. If you make blatant efforts to sell real estate you students will pick up on that immediately! Don't do it! It does more harm than good. But if your class actually helps first time home buyers understand their options, and the choices they need to make, you will find that they will come to you when they are ready to buy. You have become an expert in their eyes and they trust you to help them through the process of selling or buying their home.
Many real estate agencies hold such classes for people but they have to pay to market the class and many people feel that they will be trapped in a nightmarish hard ball sales presentation like those offered by time shares so they don't sign up. Rule # 1 for classes
Don't turn it into a sales pitch! Keep it informational.
There should be 3 elements to the class
1) A topic that deals with a specific problem your target market might deal with.
Examples first time buyers financing, home improvements that increase the value of your property, building VS buying, factors to consider when buying rural properties, how to save money on taxes, maintenance and other home owner expenses. Think about the problems that face your clients and then create a class that meets their needs.
2) Solutions to the problems that don't include buying a house from you or listing their property with you. Remember, this is not a sales pitch, it is a class. Once you build up trust the money part will naturally follow if your students believe you know what you're talking about. People do business with those they trust, you have hours to build up their in you.
3) Make the class interesting and fun. Plan your class well and practice often, have friends critique you before you teach. Make it interactive.. give students plenty of time to participate in the learning process. DON"T JUST LECTURE! Be energetic and cheerful no one likes a boring class. Be brief, get to the point, don't meander around the topic. Have a simple outline for each class printed and have lots of white space on the paper so students can write notes. Don't write out everything for them, if they write it down they are more likely to remember.
Better, much better than throwing away thousands on direct mail, and you reach people who are interested in real estate, you build relationships with your students and instantly become an expert in their eyes, you get paid, you get referrals. At the end of the class have a little party, snacks and soda or juice and pass out your business card.
Other places to teach....entrepreneaur classes, city college, at home related expos (seminars or workshops), in your office, libraries, and SBA classes. have fun marketing!
About the Author
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
www.lastingimpressions2.com
Author: Meredith Gossland
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Timely help for cross stitch quilting
About Quilting Dutchman's Puzzle is an all-time favorite traditional quilt block. I'm showing an example of a quilt here, rather than the block itself, because this pattern's color value arrangement is split vertically, and deviates from the norm, with a dark background in one half of the block and a light background in the other. The pattern walks you through the construction of two quilt blocks, and although they have the same components, they're sewn together in different ways. Make 35 blocks to assemble a strippy-set quilt like this example (the pattern includes yardages). It's also a very good pattern for scrappy blocks (and a heads-up to Forum Block Party participants -- you might see this again at some point). Janet Wickell Dutchman's Puzzle Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, March 10th, 2010 at 16:28:05. Permalink | Comment | Email this Five Patch Chain Quilt Block Pattern Five Patch Chain is another block that can be used to create dramatic diagonal movement on the face of your quilt. All pieces are cut along the straight grain -- no stretchy bias edges means it's super easy to assemble. The quilt block finishes at 10" square, and I've included a layout example showing 18 Five Patch Chains alternated with Snowballs. Janet Wickell Five Patch Chain Quilt Block Pattern originally appeared on About.com Quilting on Saturday, March 6th, 2010 at 18:05:31. Permalink | Comment | Email this Double Nine Patch Quilt Block Pattern This colorful version of the Double Nine Patch quilt block is assembled using a slightly different color value layout in the small corner nine patches than is typical of the traditional design. The block finishes at 11-1/4" square, and can be assembled quickly by strip piecing (most) rows. Janet Wickell Double Nine Patch Quilt Block Pattern originally appeared on About.com Quilting on Thursday, March 4th, 2010 at 20:17:40. Permalink | Comment | Email this Lincoln's Platform Quilt Block Pattern Lincoln's Platform is a traditional patchwork quilt block with a central area surrounded by continuous squares -- sort of a block with its own built-in border. This version of the quilt block finishes at 14" x 14", and can be assembled with quick piecing techniques. I've included a layout suggestion, with blocks sewn together in horizontal rows. Janet Wickell Lincoln's Platform Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, March 3rd, 2010 at 19:36:33. Permalink | Comment | Email this Double Four Patch Blocks in Pink and Orange This Double Four Patch design is the second quilt block pattern for March. Stitched in focal fabrics of pink, rose and orange, it's sure to be an attention-getter. The block finishes at 8" square, and is simple to assemble. It's also the design we're using for this month's Block Party event in the Quilting Forum. Double Four Patch Pattern Janet Wickell Double Four Patch Blocks in Pink and Orange originally appeared on About.com Quilting on Tuesday, March 2nd, 2010 at 11:16:29. Permalink | Comment | Email this Kicking Off Block-a-Day March I introduced a new block pattern each day last March, and plan to try it again this year. Now, there might be days I get behind, but I'll end the month with 31 new patterns. Day 1's quilt block is a variation of the design that's often referred to as Broken Dishes. Its center, made from four half square triangles, is the layout that typically comes to mind when we hear that name (although the color value layout shown here differs a bit). The block finishes at 15" square, and would make a fantastic scrap quilt. Kicking Off Block-a-Day March originally appeared on About.com Quilting on Monday, March 1st, 2010 at 15:07:02. Permalink | Comment | Email this Book Review: The Tsunami Quilt In 1946, coastlines throughout Hawaii were hit by a tsunami generated by a massive earthquake in Alaska's Aleutian Islands. Less than 5 hours later, waves as tall as 55 feet came onshore in Hilo and other parts of Hawaii, killing 159 people and devastating shoreline areas. Hopefully, residents will have plenty of warning to evacuate the coasts ahead of the tsunami expected from the earthquake in Chile. In Laupahoehoe, the focal point of The Tsunami Quilt, schoolchildren ran towards the ocean to pick up fish after one of the waves retreated, unaware that another would follow, and pull them into the ocean. Focusing on the losses at Laupahoehoe, Anthony Fredericks uses a family's history and tradition to explain the events of 1946 to children. Colorful illustration by Tammy Yee tell the story in pictures. Monument at Laupahhoehoe Book Review: The Tsunami Quilt originally appeared on About.com Quilting on Saturday, February 27th, 2010 at 11:16:35. Permalink | Comment | Email this 5" Fool's Square Quilt Block Pattern Are you ready to go smaller? At 5" square, perhaps this doesn't fit into most definitions of a miniature quilt, but it is half the size of the traditional Fool's Square block. The smaller size is perfect for a wallhanging and also makes a nicely-scaled baby quilt. Sew an alternate block between Fool's Square (a plain square, a Snowball, any five-patch) or sew them side-by-side. You'll find that color-play is best when side-by-side blocks are not identical -- make them scrappy or sew them in a couple of themes for best results. Janet Wickell 5" Fool's Square Quilt Block Pattern originally appeared on About.com Quilting on Friday, February 26th, 2010 at 06:10:03. Permalink | Comment | Email this Make An Easy Pillow Cover I'm not big on sewing zippers -- I've had a mental block about them since about 1963. So I've avoided making pillow covers, because I like covers that can be removed when it's time to wash them, something that's critical when you have a house full of felines like we do. This quick and easy pillow cover method solves the problem by eliminating the zippers and replacing them with a simple, fold-over back. Start looking through your UFO bins for quilt blocks, and then grab some backing fabric. You'll finish this easy throw pillow cover in no time. Photo © Janet Wickell Make An Easy Pillow Cover originally appeared on About.com Quilting on Friday, February 26th, 2010 at 06:00:45. Permalink | Comment | Email this Thread Tips for Quilters Thread Tips is one of the many references inspired by readers when I asked what type of information everyone would like to see covered on About.com Quilting. Entire books can be written about threads, their content and their uses and the techniques required to sew with them, so treat this as a simple introduction. I hope it will help beginners become more familiar with the massive selection of threads available to quilters. Thread Tips for Quilters originally appeared on About.com Quilting on Monday, February 22nd, 2010 at 17:58:54. Permalink | Comment | Email this Newsfeed display by CaRP |
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