history of african american quilting
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The internet, like every other field, has a language all its own. And when it comes to marketing on the internet, the labels proliferate rapidly. Can you tell “search engine marketing” from “search engine optimization?” How about “website promotion” from “online promotion?” Can you tell your Yahoo Yellow Pages from your Yahoo Local? Or “pay-per-click,” from “pay for performance,” not forgetting “paid inclusion?” Is it any wonder people are confused? Adding to the confusion, many of these phrases are shortened to acronyms (SEO, PPC, SEM, to name a few). Next week, at a seminar for professional marketers, participants will wrestle with the issue of SEM for SMEs. This rapidly growing field is in dire need of simplification and organization. As a starting point, it would be good to just have a name for all of it. And that’s where the term “internet marketing” comes in.
Consider this: twice in the past week I have seen an online press release turn into an offline publicity placement. In the first instance, an online press release about an antiques-related website was picked up by a leading consumer magazine, who wanted to use images from the client’s website in an upcoming article. Full credit, of course, goes to the client and their website. In the second instance, an online press release about marketing was picked up by a writer for an offline business magazine. The writer wants to interview the creator of the press release for an article about the migration of local print advertising onto the internet. I especially love the irony of the second one – an online release is picked up by an offline magazine for a story about how advertising is moving from the offline to the online space.
But are these example of traditional P.R? Or is it online P.R? Perhaps it’s website promotion? The answer, of course, is that in this amazing new world of interconnectivity, a P.R. campaign can be any of these things, often more than one thing, and it can frequently morph into something unexpected. That’s the beauty of the internet. And because the internet is the cause of this phenomenon, the most obvious choice for an umbrella term, under which a growing variety of promtional techniques can be organized, is “internet marketing”.
The term “internet marketing” is still somewhat slippery, and may mean different things to different people. But as an umbrella phrase it is very useful because it’s so comprehensive. It is clear that a broad new discipline is emerging, one which crosses media lines in many directions. As this broad discipline emerges, its various subsets - “search engine optimization,” for example, or the rather ambiguous “search engine marketing” - should be seen as tools within the larger framework, components to be utilized, with or without other components, depending on the marketing needs of each project.
A working definition is that internet marketing is any kind of marketing that begins on the internet and promotes something. (Usually it will promote a website, as a destination in itself or a gateway to further interaction, but it doesn’t have to follow that route.) And of course, just because a promotion begins on the internet, it doesn’t mean it will end there. Under the umbrella term “internet marketing,” exists a wide array of options: search engine optimization, pay-per-click, paid-inclusion, search engine submissions, directory submissions, link campaigns, online press releases, website copywriting, internet yellow pages, email campaigns, newsletters and ezines, and recently, blogging and RSS feeds. The list is by no means exhaustive. These promotional methods all fit under the broad umbrella term, internet marketing.
How does this help a typical marketer? To illustrate, let’s use the case of a client whose website is languishing on the web – it needs more traffic. It’s the most common request to our internet marketing company, SmallBusinessOnline.net. Should the website owner go directly to a search engine optimization specialist? Not necessarily. Search engine optimization may not be the answer at all. The client is better served by having the project assessed by a company with a broad approach to internet marketing, rather than to a niche specialist. The work may involve an email campaign, or development of a newsletter, or an RSS solution, or an IYP ad, or whatever the solution may be – and frequently the solution involves a combination of activities. It all depends on the the nature of the website, and how that site may best be marketed. Every client is unique, and every project has a unique solution. This is not to say that the search engine optimization specialist is irrrelevant. Far from it. But the initial assessment is best made from the broadest perspective.
Today, the field of internet marketing is a crazy patchwork quilt of competing claims and shrill promises. This is not good for anybody. As the inte ...
Author: Neil Street
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About Quilting I'm not inserting an image of the Milky Way quilt for a couple of reasons. It's difficult to see the design as a small thumbnail, plus I've included two very different color and color value arrangements within the pattern, and don't have room to display both. Milky Way is one of many quilt blocks based on the traditional Friendship Star design, but Milky Way's unique alternating stars won't emerge when blocks are simply sewn side-by-side. The method used to make them appear is easy though, and it's simple to create all sorts of layouts, from subtle to dramatic. Related Quilt Patterns Milky Way Quilt Pattern originally appeared on About.com Quilting on Wednesday, September 1st, 2010 at 13:48:57. Permalink | Comment | Email this Thirties Pinwheel-in-a-Square Block This thirties-era Pinwheel-in-a-Square quilt block finishes at 12" x 12", large enough for the wonderful reproduction fabrics to make a bold statement. Of course, if you aren't into fabrics from this area, simply choose another theme for your quilt blocks. The design works well with any fabrics. Janet Wickell Thirties Pinwheel-in-a-Square Block originally appeared on About.com Quilting on Monday, August 30th, 2010 at 07:00:57. Permalink | Comment | Email this Woven Baskets Quilt & Quilt Block Pattern I've had several emails from readers looking for basket quilt and quilt block patterns. So here's something new, a Woven Basket pattern. Use the pattern to make Woven Baskets quilt blocks. Page 4 of the pattern includes yardages and cutting to help you make a 61" square wallhanging, but you can customize the size and layout to suit your needs. Like other basket blocks, Woven Baskets works perfectly with either scrappy or organized fabrics. Janet Wickell Woven Baskets Quilt & Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, August 25th, 2010 at 09:23:02. Permalink | Comment | Email this Improved Four Patch Quilt Block & Quilt Pattern The Improved Four Patch quilt block is made up of a four patch central unit set on point, and then surrounded by triangles. It's an easy patchwork quilt block that's suitable for quilters of every skill level, even beginners. The block finishes at 11-1/4-inches square, and you'll find instructions and fabric requirements for single blocks and for an entire quilt. Improved Four Patch Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Saturday, August 21st, 2010 at 05:57:31. Permalink | Comment | Email this Navajo Quilt Block Pattern The traditional Navajo patchwork quilt block makes a wonderful scrap quilt. Mix-up its colors, adding anything that reminds you of the western United States (or throw out tradition and choose an entirely different palette). Navajo is a block with a ready-made on-point appearance -- created by sewing corner squares to each patchwork center. Sew the blocks side by side, or put them into columns and separate the columns with colorful strips of fabric. Janet Wickell Navajo Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, August 18th, 2010 at 10:07:32. Permalink | Comment | Email this Write About Machine Quilting for Us I'm excited to finally announce that we're looking for a contributing writer (CW for short) for the Quilting site. CWs are part of a new program at About.com, one that's helping Guides fill-in areas of specialized content, in this case someone to write about Machine Quilting (it's a fantastic method, but I love hand quilting, and have loads of work to do in order to develop that content). So if you love to machine quilt, and have technical writing experience, just follow the link to learn how to apply to be a Contributing Writer for the Quilting site. Write About Machine Quilting for Us originally appeared on About.com Quilting on Monday, August 16th, 2010 at 10:46:26. Permalink | Comment | Email this Aurora Borealis Quilt Block and Quilt Pattern I've only seen the Northern Lights (Aurora Borealis) once, from an open field in Iowa. They were beautiful, but had I not known what I was looking at, the constant bends and flashes of color that crossed the night sky would likely have been a frightening experience. I hope to witness the lights again sometime, but it won't happen in my southern state. I wanted the Aurora Borealis quilt to resemble those flashes of light against a night sky. The quilt is created by surrounding color-intense stars (a Friendship Star variation) with a mottled, multicolored fabric backed in black. A plain black background is added next, to make the colorful components stand out. There's not enough space here to show you an image of the Aurora Borealis quilt -- see page 3 of the pattern (and click on the image if you would like a closer look). Janet Wickell Aurora Borealis Quilt Block and Quilt Pattern originally appeared on About.com Quilting on Friday, August 13th, 2010 at 12:00:13. Permalink | Comment | Email this Ocean Waves Quilt Pattern Ocean Waves is a design that's packed with half square triangle units. The quilt isn't difficult to make, but it does have lots and lots of pieces. I'm only showing the block here, because scaling the quilt down to a size that fits the space makes it pretty much unrecognizable. The pattern is a natural for scrap piecing, but looks great sewn in an orderly fashion, too. If the number of patches the quilt requires seems like more than you want to take on, just assemble a small batch of the units each time you sit down to sew. Accumulate them in a box, keeping track of how many you add each time, and for a true scrap quilt sew the units with fabrics from the day's sewing tasks. The end result is definitely worth the effort. Ocean Waves Quilt Pattern originally appeared on About.com Quilting on Sunday, August 8th, 2010 at 15:47:01. Permalink | Comment | Email this New Red Light/Green Light, an Easy Quilt Pattern Like other quilts, Red Light/Green Light can be personalized in so many ways. I love florals, and can see it as a 'watercolor' style quilt, where the florals melt into each other. And batiks would be perfect, too. Simply change the fabrics to personalize the pattern. Straight grain pieces help make this an easy quilt pattern, since there are no stretchy bias edges to deal with. It's one of many quilt patterns on the Quilting Web site that are a good choice for beginners who want to practice their rotary cutting and strip piecing skills. If you're a beginning quilter, read a few important tutorials before you make this 59" x 79" quilt: About Fabric Grain New Red Light/Green Light, an Easy Quilt Pattern originally appeared on About.com Quilting on Wednesday, August 4th, 2010 at 11:27:03. Permalink | Comment | Email this Color Wheel Basics for Quilters Forget about all the "rules" you've heard about colors that do and do not "match," because you can make any color work with any other color by playing with different versions of it. Choosing colors and fabrics for our quilts becomes easier with each quilt we make. We don't have to use a color wheel to choose fabrics we like, but it does help us understand the relationship between colors, and that makes fabric selection a bit less stressful. Photo © Janet Wickell Color Wheel Basics for Quilters originally appeared on About.com Quilting on Sunday, August 1st, 2010 at 16:00:22. Permalink | Comment | Email this Newsfeed display by CaRP |
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