maple leaves quilting patterns
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Millions of dollars are spent annually on creating and sending brochures
and cover letters. Most of these dollars are wasted, because these
marketing materials don't do what they're supposed to do: get a prospect to
act, either by requesting further information, picking up the phone and
making an appointment, or actually buying something. These are the sole
purposes of marketing documents.
If the brochure and cover letter you create don't do one of these three
things, they have failed. Completely. Which brings us to the first rule of
this game: the brochure and cover letter you produce must have a purpose.
And since the only real purpose of any marketing document is motivating
immediate prospect action, the purpose of what you create can only be one
of the three things above.
Your brochure and cover letter exist either to:
. get the prospect to request more information;
. call up and arrange an appointment, or
. buy something, by either filling in an order coupon, or walking into your
establishment.
Prominently post the purpose you have selected before you write your
brochure and cover letter. Everything you put into this brochure, this
cover letter must work towards achieving this single objective. Nothing
else must be allowed in.
The truth is, when most marketers create their brochures and cover letter
they get off the track. They forget what they're doing... and why. Don't be
one of them. There's a very easy trick to seeing if your brochure and cover
letter are correct: after you write each sentence, ask yourself if it's
helping achieve your overriding objective. If it isn't, it's wrong. And
that's a fact.
Focus On The Prospect, Not Yourself
Everybody supposedly knows that all marketing documents ought to be about
your prospect, not about you. Sadly, the vast majority of brochures and
cover letters fail to achieve this objective. Take a brochure I received in
today's mail: on the mailing panel it simply says, "Instrument Calibration
and Repair. Calibration: Standardizing a measuring instrument." That's it.
Now, I ask you: are these words about the sender, or about the recipient?
It's obvious, isn't it! Lines that are about the marketer rightly elicit
this response: "So what!" "Instrument Calibration and Repair". So what!
What does this have to do with me, your prospect?
Lines that are about the prospect, the most important person in every
brochure and cover letter, get this response: "Aha!" The prospect is
interested in knowing one thing and one thing only about you: "What can you
do for me?" And when that question is answered, he's interested in these
questions: "When can you do it?" And "How much will it cost me"?
When you're writing a brochure, do this simple test. Read each sentence and
ask yourself if it's about you or your prospect. If it's about you the
sentence will feel incomplete, because it won't have the persuasive
information the prospect wants. No wonder! Your prospect is saying, "So
what?" to it. But if the sentence is focused on your prospect, offers him
honest, believable benefits, and motivates him to take immediate action,
it's finished.
Doing Your Homework
The big reason most people's brochures and cover letters fail is because
their creators don't do any homework before writing them. Most people hate
writing; their objective is to get it out of the way as quickly as
possible, right or wrong. But not your savvy marketer! He may hate writing
as much as the next person, but he never loses sight of his objective: that
each marketing piece will either make him a profit, or be a dead loss. And
that if he's to achieve the former, he needs to get other people, his
prospects, to act... NOW! Homework helps achieve his objective.
What You Have To Know Before You Write
The first thing you've got to know before you can successfully create any
brochure or cover letter is who you're talking to. The best marketing
documents, even if millions are sent out, are conversations between two
people... you and just one prospect. You have to know who this prospect is
and have to understand what he wants, when he wants it, why he might not
take action to acquire it, and how much he can afford to pay for it. All
these points must be dealt with in your marketing materials.
Without a doubt, one of the greatest single reasons why marketing
communications fail to get people to take action is because those people
don't feel that what they're being asked to consider has anything to do
with them... it doesn't speak to them about what's important to them and,
therefore, doesn't motivate them to take immediate action. In marketing,
this is disastrous.
Hint: don't create brochures and cover letters for a mass. Create them for
a single perso ...
Author: Dr. Jeffrey Lant
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Timely help for maple leaves quilting patterns
About Quilting Make 15" square basket quilt blocks in traditional Amish style, or vary your fabrics for a slightly Amish look. The quilt block pattern includes instructions for single quilt blocks (perfect for scrap quilts), but on page 3 you'll find directions to help you make the 63" x 63" quilt illustrated here. Amish Style Miniature Quilt Pattern New: Slightly Amish Basket Quilt Pattern originally appeared on About.com Quilting on Wednesday, July 28th, 2010 at 12:21:57. Permalink | Comment | Email this New Gallery & Lots of Gallery Updates The Memory Quilts Gallery is brand new this weekend, and the first quilts displayed there represent a range of purposes and techniques. I've spent most of the past two days going through my backlog of photo submissions and I'm happy to say... whew! I'm nearly finished (only a few pics remain). You'll find new photos in every gallery linked below. Baby Quilts Regatta Quilt by Patti Dubreuil New Gallery & Lots of Gallery Updates originally appeared on About.com Quilting on Sunday, July 25th, 2010 at 20:57:23. Permalink | Comment | Email this Miniature Bear's Paw Quilt Pattern This little quilt measures about 19-inches square. It's made from four 3-1/2-inch Bear's Paw quilt blocks that are surrounded by cornerstones and pieced sashing. A dark inner border and a floral outer border complete the little quilt. Everything is quick and strip-pieced. Half square triangle units used in blocks finish at 1/2", but you can make them perfectly every time but assembling the units slightly larger than necessary and then cutting each one back to the exact size before sewing. Photo © Janet Wickell Miniature Bear's Paw Quilt Pattern originally appeared on About.com Quilting on Friday, July 23rd, 2010 at 09:10:54. Permalink | Comment | Email this Summertime Baskets Block in Two Sizes: 20" and 10" I love it when the native plants are blooming like crazy and blossoms and fruit are in motion. And it's an incredible sight to gaze out across the Blue Ridge Mountains in the spring to watch the progression of green as it moves higher in elevation. I call that progress greening up the mountain, and have thought forever that the theme would make a good landscape quilt. I even started a miniature version years ago in a class with Jo Diggs, and rediscovered the project awhile back when we unpacked some boxes. Now I just have to find the time to work on it. Spring and summer always brings out the basket blocks, too. This version is in the deeper colors of summer, but would work well with any theme. I think it would be lovely sewn with solid fabrics in the Amish tradition, even if you decide to add some reds and other zesty colors we don't typically see in traditional Amish quilts. I've included instructions for two blocks sizes, a 20" and a 10". Choose whichever works for you. On the About.com Network Since we're talking about baskets and flowers, take a look at the decoupaged garden seed container on our Family Crafts site. Sherri's come up with a cute and useful project for your gardening friends. © Janet Wickell Summertime Baskets Block in Two Sizes: 20" and 10" originally appeared on About.com Quilting on Monday, July 19th, 2010 at 12:07:00. Permalink | Comment | Email this A Joyous Celebration Mini Quilt Pattern Speed piecing techniques make stitching this little quilt a breeze. The light fabric that surrounds the stars blends with the pictorial angel fabric used in the center of the snowball blocks, giving the snowballs an on-point appearance even though all blocks are sewn together side by side. The quilt measures 29-1/2" square. photo © Janet Wickell A Joyous Celebration Mini Quilt Pattern originally appeared on About.com Quilting on Friday, July 16th, 2010 at 06:10:04. Permalink | Comment | Email this Catching the View Quilt Pattern The three kitty cats in this quilt are peering through windows at all the summer flowers outside, and you can bet they're keeping an eye on the butterflies flying around the garden. This has been a popular pattern with readers, and although it does have set-in seams at the mitered frames, it is not difficult to assemble. Photo © Janet Wickell Catching the View Quilt Pattern originally appeared on About.com Quilting on Tuesday, July 13th, 2010 at 16:35:04. Permalink | Comment | Email this Star Quilt Patterns Patchwork star quilt designs are an all-time favorite, so you'll find star patterns scattered throughout the About.com Quilting Web site. I've linked to several choices below, but there are more. The list includes blocks and quilts in a range of sizes, starting at 6" square (you'll find a few options for smaller blocks) and moving upwards. Star blocks are the perfect starting point for holiday quilts -- just change the fabrics to make any pattern to suit your needs. Star quilts are often made up of half square triangle units, a popular quilting component that you'll encounter often. Use my triangle squares tutorial to learn an easy (and accurate) construction method. Framed Friendship Stars Quilt Pattern Star Quilt Patterns originally appeared on About.com Quilting on Saturday, July 10th, 2010 at 15:09:05. Permalink | Comment | Email this Domino Quilt Block & Quilt Pattern The Domino quilt block finishes at 9" square, with small units that are a nice size for baby and toddler quilts, but perfectly fine for a bed-sized quilts, too. The Domino quilt block pattern includes instructions for making a single quilt block, for those of you who like to go scrappy, plus directions for 20-strip pieced Dominos. The 20 blocks can be used in the Domino baby quilt shown on page 4 of the pattern, or in another quilt of your own design. Before beginning, new quilters should make sure they're okay with sewing a quarter inch seam and with rotary cutting long strips of fabric. Domino Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Thursday, July 8th, 2010 at 09:44:00. Permalink | Comment | Email this Attic Ribbons Quilt Pattern Attic Ribbons is a 70" x 94" quilt made from 12" Attic Windows quilt blocks. Some of the blocks feature applique motifs, but you can eliminate the applique if you wish, or use one of my easy suggestions to simplify construction while still adding a bit of variety to the windows. Use different colors to create your own unique theme, and sew fewer or more blocks to alter its finished size. Setting-in is not a difficult method -- do give it a try. Attic Ribbons Quilt Pattern originally appeared on About.com Quilting on Monday, July 5th, 2010 at 14:55:34. Permalink | Comment | Email this Greek Cross Quilt Block & Quilt Pattern Greek Cross quilt blocks are all about color value, and you can dramatically alter their appearance by shifting value positions within the block. I've included a quilt layout suggestion (along with yardages and extra instructions, of course) and drawings that illustrate value variations. Greek Cross is such a simple block, but it can be either traditional or dramatic, depending on your fabric choices. Janet Wickell Greek Cross Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Sunday, July 4th, 2010 at 08:31:07. Permalink | Comment | Email this Newsfeed display by CaRP |
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