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Get Paid to Market your Real Estate Business
Written by: Marti Gossland
Lasting Impressions 2
Year after year, agent after agent throws thousands of dollars away on direct mail postcards that get 3% return at best. Many have thought, "There has to be a better way!"
They are right! There is a better way! How would you like to get paid for your marketing?
Parks and Recreation in most cities offer classes in just about everything you can possibly imagine, from photography to quilting, Kung Fu to cooking. Publicity for the classes is taken care of by the city and costs the instructor nothing. The instructor charges a fee for the class usually around $30 per student for anywhere from 4-10 hours of instruction. And can usually receive $2,000 - $3,000 a year for holding classes just once a week.
What better way to market your business? The city pays for the marketing and you get paid to teach people about buying a house. Hold classes on how to buy a house, what to do to improve the value of their house, how to shop for a mortgage, home improvements etc.
You become an expert in the eyes of your students, trust is built and everyone coming to your class is interested in real estate, they are thinking of buying or selling their home.
The trick is think of helping others not selling something. If you make blatant efforts to sell real estate you students will pick up on that immediately! Don't do it! It does more harm than good. But if your class actually helps first time home buyers understand their options, and the choices they need to make, you will find that they will come to you when they are ready to buy. You have become an expert in their eyes and they trust you to help them through the process of selling or buying their home.
Many real estate agencies hold such classes for people but they have to pay to market the class and many people feel that they will be trapped in a nightmarish hard ball sales presentation like those offered by time shares so they don't sign up. Rule # 1 for classes
Don't turn it into a sales pitch! Keep it informational.
There should be 3 elements to the class
1) A topic that deals with a specific problem your target market might deal with.
Examples first time buyers financing, home improvements that increase the value of your property, building VS buying, factors to consider when buying rural properties, how to save money on taxes, maintenance and other home owner expenses. Think about the problems that face your clients and then create a class that meets their needs.
2) Solutions to the problems that don't include buying a house from you or listing their property with you. Remember, this is not a sales pitch, it is a class. Once you build up trust the money part will naturally follow if your students believe you know what you're talking about. People do business with those they trust, you have hours to build up their in you.
3) Make the class interesting and fun. Plan your class well and practice often, have friends critique you before you teach. Make it interactive.. give students plenty of time to participate in the learning process. DON"T JUST LECTURE! Be energetic and cheerful no one likes a boring class. Be brief, get to the point, don't meander around the topic. Have a simple outline for each class printed and have lots of white space on the paper so students can write notes. Don't write out everything for them, if they write it down they are more likely to remember.
Better, much better than throwing away thousands on direct mail, and you reach people who are interested in real estate, you build relationships with your students and instantly become an expert in their eyes, you get paid, you get referrals. At the end of the class have a little party, snacks and soda or juice and pass out your business card.
Other places to teach....entrepreneaur classes, city college, at home related expos (seminars or workshops), in your office, libraries, and SBA classes. have fun marketing!
About the Author
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
www.lastingimpressions2.com
Author: Meredith Gossland
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About Quilting Make 15" square basket quilt blocks in traditional Amish style, or vary your fabrics for a slightly Amish look. The quilt block pattern includes instructions for single quilt blocks (perfect for scrap quilts), but on page 3 you'll find directions to help you make the 63" x 63" quilt illustrated here. Amish Style Miniature Quilt Pattern New: Slightly Amish Basket Quilt Pattern originally appeared on About.com Quilting on Wednesday, July 28th, 2010 at 12:21:57. Permalink | Comment | Email this New Gallery & Lots of Gallery Updates The Memory Quilts Gallery is brand new this weekend, and the first quilts displayed there represent a range of purposes and techniques. I've spent most of the past two days going through my backlog of photo submissions and I'm happy to say... whew! I'm nearly finished (only a few pics remain). You'll find new photos in every gallery linked below. Baby Quilts Regatta Quilt by Patti Dubreuil New Gallery & Lots of Gallery Updates originally appeared on About.com Quilting on Sunday, July 25th, 2010 at 20:57:23. Permalink | Comment | Email this Miniature Bear's Paw Quilt Pattern This little quilt measures about 19-inches square. It's made from four 3-1/2-inch Bear's Paw quilt blocks that are surrounded by cornerstones and pieced sashing. A dark inner border and a floral outer border complete the little quilt. Everything is quick and strip-pieced. Half square triangle units used in blocks finish at 1/2", but you can make them perfectly every time but assembling the units slightly larger than necessary and then cutting each one back to the exact size before sewing. Photo © Janet Wickell Miniature Bear's Paw Quilt Pattern originally appeared on About.com Quilting on Friday, July 23rd, 2010 at 09:10:54. Permalink | Comment | Email this Summertime Baskets Block in Two Sizes: 20" and 10" I love it when the native plants are blooming like crazy and blossoms and fruit are in motion. And it's an incredible sight to gaze out across the Blue Ridge Mountains in the spring to watch the progression of green as it moves higher in elevation. I call that progress greening up the mountain, and have thought forever that the theme would make a good landscape quilt. I even started a miniature version years ago in a class with Jo Diggs, and rediscovered the project awhile back when we unpacked some boxes. Now I just have to find the time to work on it. Spring and summer always brings out the basket blocks, too. This version is in the deeper colors of summer, but would work well with any theme. I think it would be lovely sewn with solid fabrics in the Amish tradition, even if you decide to add some reds and other zesty colors we don't typically see in traditional Amish quilts. I've included instructions for two blocks sizes, a 20" and a 10". Choose whichever works for you. On the About.com Network Since we're talking about baskets and flowers, take a look at the decoupaged garden seed container on our Family Crafts site. Sherri's come up with a cute and useful project for your gardening friends. © Janet Wickell Summertime Baskets Block in Two Sizes: 20" and 10" originally appeared on About.com Quilting on Monday, July 19th, 2010 at 12:07:00. Permalink | Comment | Email this A Joyous Celebration Mini Quilt Pattern Speed piecing techniques make stitching this little quilt a breeze. The light fabric that surrounds the stars blends with the pictorial angel fabric used in the center of the snowball blocks, giving the snowballs an on-point appearance even though all blocks are sewn together side by side. The quilt measures 29-1/2" square. photo © Janet Wickell A Joyous Celebration Mini Quilt Pattern originally appeared on About.com Quilting on Friday, July 16th, 2010 at 06:10:04. Permalink | Comment | Email this Catching the View Quilt Pattern The three kitty cats in this quilt are peering through windows at all the summer flowers outside, and you can bet they're keeping an eye on the butterflies flying around the garden. This has been a popular pattern with readers, and although it does have set-in seams at the mitered frames, it is not difficult to assemble. Photo © Janet Wickell Catching the View Quilt Pattern originally appeared on About.com Quilting on Tuesday, July 13th, 2010 at 16:35:04. Permalink | Comment | Email this Star Quilt Patterns Patchwork star quilt designs are an all-time favorite, so you'll find star patterns scattered throughout the About.com Quilting Web site. I've linked to several choices below, but there are more. The list includes blocks and quilts in a range of sizes, starting at 6" square (you'll find a few options for smaller blocks) and moving upwards. Star blocks are the perfect starting point for holiday quilts -- just change the fabrics to make any pattern to suit your needs. Star quilts are often made up of half square triangle units, a popular quilting component that you'll encounter often. Use my triangle squares tutorial to learn an easy (and accurate) construction method. Framed Friendship Stars Quilt Pattern Star Quilt Patterns originally appeared on About.com Quilting on Saturday, July 10th, 2010 at 15:09:05. Permalink | Comment | Email this Domino Quilt Block & Quilt Pattern The Domino quilt block finishes at 9" square, with small units that are a nice size for baby and toddler quilts, but perfectly fine for a bed-sized quilts, too. The Domino quilt block pattern includes instructions for making a single quilt block, for those of you who like to go scrappy, plus directions for 20-strip pieced Dominos. The 20 blocks can be used in the Domino baby quilt shown on page 4 of the pattern, or in another quilt of your own design. Before beginning, new quilters should make sure they're okay with sewing a quarter inch seam and with rotary cutting long strips of fabric. Domino Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Thursday, July 8th, 2010 at 09:44:00. Permalink | Comment | Email this Attic Ribbons Quilt Pattern Attic Ribbons is a 70" x 94" quilt made from 12" Attic Windows quilt blocks. Some of the blocks feature applique motifs, but you can eliminate the applique if you wish, or use one of my easy suggestions to simplify construction while still adding a bit of variety to the windows. Use different colors to create your own unique theme, and sew fewer or more blocks to alter its finished size. Setting-in is not a difficult method -- do give it a try. Attic Ribbons Quilt Pattern originally appeared on About.com Quilting on Monday, July 5th, 2010 at 14:55:34. Permalink | Comment | Email this Greek Cross Quilt Block & Quilt Pattern Greek Cross quilt blocks are all about color value, and you can dramatically alter their appearance by shifting value positions within the block. I've included a quilt layout suggestion (along with yardages and extra instructions, of course) and drawings that illustrate value variations. Greek Cross is such a simple block, but it can be either traditional or dramatic, depending on your fabric choices. Janet Wickell Greek Cross Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Sunday, July 4th, 2010 at 08:31:07. Permalink | Comment | Email this Newsfeed display by CaRP |
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